- PII
- S268667300000617-8-1
- DOI
- 10.7868/S0000617-8-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 3 (519)
- Pages
- 116-120
- Abstract
- The article describes proposed changes in the CNN broadcasting that would occur in connection with the change of leadership of the network. The Channel is now facing the challenge jf working out a new editorial policy to boost ratings, to drive revenue growth and reinvent the network's brand.
- Keywords
- mass media, TV global broadcasting, news, editorial policy, Jeffrey Zucker, CNN
- Date of publication
- 01.03.2013
- Year of publication
- 2013
- Number of purchasers
- 1
- Views
- 1122